URALIC Centre (Estonia), in cooperation with Sukukansojen ystävät ry (Finland) announced the start of the competition for the title of Finno-Ugric Capital of Culture 2027. The special theme of the year 2027 will be 'Sustainable Finno-Ugric Tourism'. The winner of the competition will be announced on 20 June 2026 in Hancock (Michigan, USA).